LiveG24 Facts and Figures

LiveG24 is a live dealer casino game provider based in Malta since 2005. The company’s headquarters as well as its primary studios are located in Malta with brick-and-mortar casino floor and studio placements globally.

Some confusion exists as to the early history of the company with several correlations shared between LiveG24 and MediaLive. The company rebranded in 2019, however, the original company name and websites still exist, albeit without actual license seals, numbers, or any reference to the ownership or management of the company.

LiveG24 seems to have launched its live dealer component in 2007 and it went live in 2008.

Today, we find LiveG24 holds licenses from some of the most prestigious regulatory agencies in the world including the Gambling Commission in the UK (verified) as well as under the robust regulatory regimes operated by the governments of Malta, Italy, Isle Of Man, Estonia, and Colombia.

A brief timeline of the company’s history, without respect for the original working name, is supplied by one of its partner platform providers and game aggregators, SoftGamings.

• 2005 – The business is established with its main offices in Malta;
• 2007 – The company is awarded an LGA (now known as Malta Gaming Authority) Class 4 License and launches live dealer games including live Texas Hold’em, live roulette, and live blackjack;
• 2011 – The company launches additional games, like as flash roulette and flash blackjack, and joins the Italian market after receiving the AAMS certification.
• 2012 – After receiving the NMI certification, the company opened its first live games from a floor or interior-place studio. It was also awarded licenses to conduct business in the Isle of Man, Estonia, and Latvia.
• 2013 – The business partners with BetVictor to launch its first in-house (branded and located) games and offers live-streaming game services;
• 2014 – Began operations as LiveG24. The year also saw the debut of new HTML5-enabled mobile games from LiveG24;
• 2015 – The business launches a new studio and receives a license from the UK Gambling Commission;
• 2016 – The business introduces VLT tables and a land-based installation for Olympic Entertainment Group;
• 2019 – The business receives certification from The Swedish Gambling Authority;
• 2020 – The company releases a new live game Live Magic Card at ICE London;
• 2022 – LiveG24 obtains ISO/IEC 27001:2013 accreditation for all services.

Globally, the provider now delivers live games from the following venues, either in-house, on-premises studios, or from the gaming floors:

• Roulette from Sanremo in Italy;
• Perla Roulette from Nova Gorica in Slovenia,
• Olympic Roulette from Olympic Park Casino in Tallinn, Estonia.

Olympic Entertainment Group runs gambling entertainment venues in Poland, Slovakia, Belarus, Italy, and Malta and is the largest provider of gaming services in the Baltic States of Estonia, Latvia, and Lithuania.

The current complete list of games includes the following:

Roulette: Automatic Roulette, Chroma Key Roulette, Jackpot Live Roulette, Malta Roulette, Olympic Roulette (Estonia), Perla Roulette (Slovenia), Sanremo Roulette (Italy), Vegas Roulette, VR Roulette

Blackjack: Atlantic Blackjack, Chroma Key Blackjack, Malta Blackjack, Vegas Blackjack

Baccarat: Chroma Key Baccarat, Malta Baccarat, Perla Baccarat, Vegas Baccarat

Live Magic Card; Classic, Black & White

Live Bingo: Red Studio, Blue Studio, Green Studio

In addition to its standard games, LiveG24 can also produce bespoke and specialty games such as Caribbean Poker, War, Chemin de Fer, Mahjong, Pai Gow, Sic Bo, Texas Hold’Em, and Trente et Quarante depending on the needs of the operator and its markets.

While the company’s impressive list of licenses indicates many of the regions the games are available in, it may be good to remember that Malta licenses operators serving nearly all of Europe not to mention Canada and other ‘gray’ jurisdictions. However, we don’t find any US-facing operators supplying the games.

LiveG24 Bonafides and Partners…

On the company’s “Partner” page we find about 30 firms listed, the vast majority of them are online casinos with the remainder being aggregators, software providers, and the like. Among the most prominent names is LeoVegas, along with a multitude of Italian-facing brands including MicroGame.

As can be seen from the company’s history, LiveG24 has been providing omnichannel gaming in the now industry standard HTML5 format food secure web browsers since 2014 – well ahead of the curve. The markup language is the core reason we now have instant play, web browser-based games with no need to install software or apps to make them run.

All of the games are available via any channel at any time without regard to the core operating system or even the brand of the browser. All it takes is a device running a modern browser and a steady connection to the internet for the lobbies and games to be delivered – in your home, at the office, or on the go.

Whether located directly on a remote floor, segregated in a bespoke brick-and-mortar studio just off the main floor or behind a velvet rope, or originating in the company’s state-of-the-art Malta studios, all LiveG24 games are hosted and broadcast from professional TV studios. The games are offered in both HD and Chroma Key technologies.

When green screens are combined with high-definition cameras, the result is of the utmost cinematic quality with all elements crisply and clearly displayed. The Chroma tech allows operators to create their own environments by changing the table felts or background atmosphere to deliver a more on-point branded experience or simply to enhance the user experience.

Games originating in the company’s Malta studios can easily be reimagined to come from Las Vegas, Macao, or anywhere else that sets a mood the operator wants to share with its customers. Banners, branding, and other elements are also easy to introduce.

When it comes to international play…

We have seen LiveG24 dealers that speak either English, Italian, or both. As for multicurrency options that seems to be down to the operator with this provider as chips at the tables have all appeared as Euros when we have visited. That’s not to say that some operators or aggregators are unwilling or unable to integrate different currencies, it simply doesn’t seem to be part of the company’s proprietary integration process.

On that note, unless the games or packages are obtained from an aggregator or API solution provider, operators can expect to wait up to 2 weeks in order to launch the LiveG24 dealer suite of games with direct integration.