Groove, the rebranded iGaming casino platform provider and aggregator, has unveiled a significant partnership with Bombay Live, a brand renowned for delivering a VIP live casino experience and cutting-edge products.

Established in 2020, Bombay Live has rapidly expanded, establishing itself as a trailblazer in the luxury casino sector. Awarded the IGA Live Casino of the Year 2023, it focuses on providing premium live casino products, utilizing a team of global industry experts dedicated to developing sophisticated, high-tech offerings that cater to players worldwide.

As part of its recent rebranding efforts, Groove has transformed its appearance and is on a mission to evolve into a comprehensive global content and sports-betting supplier. The partnership with Bombay Live further reinforces this strategic direction.

Groove’s revamped website, developed as part of the rebranding, showcases a burgeoning casino portfolio with over 15,000 games available through a single-API integration. The platform consistently adds more than 100 new games each month from a roster of over 100 top content partners, including Bombay Live.

In anticipation of SiGMA Europe in Malta next month, Groove has expanded its content providers, including Bombay Live, who will be featured on Groove’s new data-driven B2B Recommender. This tool assists operators in efficiently sifting through content and matching it to markets.

Functioning as a global content provider, Groove collaborates with tier-1 operators and beyond to deliver high-performance and sustainable revenue across various categories, including slots, online casino and live casino, poker, and table games, as well as crash games.

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Taago Tam, Chief Product Officer at Bombay Live, expressed excitement about the partnership, highlighting that joining forces with Groove provides access to an established operator cluster, new opportunities, and a broader audience. Recognized as an IGA award-winner, Bombay Live aims to enhance player engagement and retention by delivering innovative content through this collaboration with Groove.

Yahale Meltzer, COO and co-founder at Groove, said:

“We’ve unveiled an amazing selection of world-class content partners this year and we’re delighted to have brought Bombay Live into the fold. As our casino cluster goes from strength-to-strength, this type of partnership helps illustrate how we can plug our partners directly into the market and help them activate revenue almost instantly.”

Groove Tech is a dynamic and forward-thinking player in the realm of iGaming technology. Renowned for its cutting-edge solutions, Groove Tech stands out as a versatile platform provider and aggregator within the online casino industry.

The company recently underwent a rebranding effort, signaling a strategic shift toward becoming a comprehensive worldwide content and sports-betting supplier. This transformation is complemented by a fresh appearance, including a redesigned website that offers a seamless user experience.

Source: . European Gaming. November 8, 2023.