Symplify, the Stockholm-based leader in CRM and AI cloud solutions, has announced an expansion of its partnership with MegaRush Casino, an online casino operator.
Building on a successful four-year collaboration, Symplify will now extend its comprehensive CRM services to three additional brands under the MegaRush license. MegaRush Casino is known for its mobile-first approach, offering a diverse range of slots, scratchcards, live casino, and instant win games.
This new agreement provides MegaRush and its associated brands access to Symplify’s advanced Journey Builder and Campaign Manager modules. These tools are designed to enhance player engagement through personalized and AI-optimized experiences.
Symplify’s Campaign and Journey Builder modules integrate seamlessly with the existing CRM infrastructure, operating across multiple communication channels. This includes email, SMS, dynamic web content, and browser push notifications, ensuring a consistent and engaging player experience.
Christoffer Feldt-Sørensen, Symplify’s Head of Sales, expressed his satisfaction with the extended partnership: “We’ve thoroughly enjoyed working with MegaRush as they have gone from strength to strength. Adding our Journey Builder and Campaign Manager to the package will enable MegaRush to engage with its casino players in a deeper, more personalized manner.”
A spokesperson for MegaRush Casino also commented on the expanded collaboration: “Symplify has played a significant role in our growth since launch and we are very excited to roll out its services to another three brands. Utilizing these new modules will allow us to acquire and retain new players as we drive the business forward.”
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