Bragg Gaming Supports Hard Rock Casino’s Launch in the Netherlands

Bragg Gaming Group has officially launched HardRockCasino.nl in the Dutch market, providing its advanced player account management (PAM) software to the renowned casino brand. This partnership marks Bragg’s sixth PAM client in the Netherlands, cementing its position as a leading technology and content supplier in the region.

Hard Rock Casino NL will leverage Bragg’s comprehensive managed services suite, which includes round-the-clock customer support, efficient payment processing and technology, robust fraud prevention services, targeted retention marketing, and access to responsible gambling solutions. These services are designed to ensure a seamless and secure experience for Dutch players.

In addition to the PAM technology, the agreement includes content aggregation, granting Hard Rock Casino NL access to Bragg’s HUB. This platform aggregates over 10,000 casino game titles, including exclusive games developed on Bragg’s Remote Gaming Server (RGS) and popular games from other leading iGaming suppliers. This extensive library ensures a diverse and engaging gaming experience for players.

Furthermore, Bragg will provide exclusive content from its in-house game development studios, Atomic Slot Lab and Indigo Magic. All online casino games delivered via the Bragg HUB content delivery platform come equipped with Fuze™ promotional tools, which offer engaging features like free rounds, tournaments, and quests to enhance player interaction.

Hard Rock Digital operates in the Netherlands through a partnership with iCasino.BV, which obtained a license to operate online gambling from the Dutch Gambling Authority (KSA) in May. This collaboration ensures that Hard Rock Casino NL complies with Dutch regulations while offering a premium gaming experience.

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Matevž Mazij, Chief Executive Officer at Bragg, expressed his enthusiasm for the partnership, stating: “We’re excited to be able to support HardRockCasino.nl as it launches in the Dutch market under the Hard Rock Casino brand. Hard Rock Digital is an internationally recognizable brand with a fantastic global presence, and I cannot wait to see how Dutch players will embrace the brand as we launch with HardRockCasino.nl.”

Paul Strikers, Chief Executive Officer at iCasino, added, “When entering a highly competitive market like the Netherlands, with its strong emphasis on operator compliance, we wanted to have the best foundation, and Bragg’s suite of content and technology solutions provides that. Dutch players will benefit from access to the latest titles and the best offers, bringing the best in Hard Rock Casino style to our iGaming offering.”

The Dutch online gambling market is projected to be worth over USD 2 billion in 2024, according to H2 Gambling Capital. This significant market potential underscores the importance of strategic partnerships like the one between Bragg Gaming and Hard Rock Casino NL. By combining Bragg’s advanced technology and extensive game library with Hard Rock’s strong brand presence, the collaboration is poised to make a substantial impact in the Dutch iGaming landscape.

Overall, this partnership not only enhances Hard Rock Casino’s offerings but also strengthens Bragg Gaming’s position as a key player in the Dutch market. With a focus on compliance, player engagement, and a comprehensive suite of services, both companies are well-positioned to capitalize on the growing opportunities within the Dutch online gambling sector.

Source:

, bragg.group, July 2, 2024.