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BGaming Strengthens Market Presence with Playtech Content Integration

Posted on January 31, 2025 | 12:59 pm
BGaming-secures-global-content-partnership-with-Playtech

BGaming has taken a significant step in expanding its global presence by partnering with Playtech, one of the most established gaming technology companies in the industry. Through this agreement, BGaming’s portfolio of over 200 games has been added to Playtech’s content distribution platform, Playtech Open Platform (POP), providing licensed operators access to an extensive range of gaming content.

The integration of BGaming’s game collection into Playtech’s ecosystem enhances its distribution across regulated markets. Playtech’s POP platform currently hosts more than 3,000 top-tier games, making it a vital resource for operators looking to diversify their gaming offerings. With this partnership, Playtech’s customers now have access to popular BGaming titles such as Aztec Clusters, Lucky 8 Merge Up, and Pop Zen, available across desktop and mobile channels.

BGaming’s Chief Commercial Officer, Olga Levshina, highlighted the importance of this collaboration, stating, “We are thrilled to embark on this collaboration with Playtech, a huge name in the industry with a solid reputation for quality content. As our ambitions for growth continue to become reality, we are delighted to provide Playtech’s operator partners with our ever-growing portfolio which suits varying tastes from many different markets.”

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Playtech’s Leading Role in the iGaming Industry

Founded in 1999 and publicly listed on the London Stock Exchange, Playtech has established itself as a global leader in the gaming technology sector. The company employs over 7,300 people across 19 countries and offers a wide range of gaming products, including casino games, live dealer experiences, sports betting, virtual sports, poker, and bingo.

Playtech’s integrated platform, Playtech ONE, underscores its position at the forefront of omni-channel gaming solutions. This system delivers advanced marketing tools, single-wallet functionality, CRM capabilities, and responsible gaming features, ensuring an optimal user experience across multiple gaming sectors.

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Strategic Growth and Innovation

BGaming has been rapidly expanding its footprint in the gaming industry by focusing on delivering high-quality, engaging content to regulated markets. The company’s integration with Playtech supports its broader strategy of increasing brand recognition and solidifying its position as a trusted gaming provider worldwide.

Through continuous innovation and the development of unique game mechanics, BGaming remains committed to enhancing player experiences. The latest collaboration with Playtech is expected to drive further expansion and reinforce the company’s status as a key player in the iGaming sector.

With this partnership, BGaming gains access to a vast network of operators, furthering its mission to reach new audiences while maintaining a strong commitment to quality and compliance. As the iGaming landscape evolves, strategic agreements like this will play a crucial role in shaping the industry’s future.

Source:

, europeangaming.eu, January 29, 2025.

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