According to a recent report from Eilers & Krejcik Gaming (EKG), Evolution Group is carefully assessing its position and considering mergers and acquisitions as competition in the US live dealer industry intensifies.
While Evolution has been successful in the North American live casino market, it has encountered challenges with its random number generators (RNG). To maintain its market position, the company has had to make strategic decisions in response to these issues. This has included acquiring companies like NetEnt in Europe and Asia, as well as Ezugi in the early stages of the US live casino industry.
EKG’s report highlights Evolution’s potential interest in the online arm of International Game Technology (IGT). IGT, a significant player in the gaming industry, has been exploring strategic options for its global gaming and PlayDigital units. Acquiring IGT’s internet business could position Evolution as a formidable player in the live dealer space.
However, both Evolution and IGT have experienced declines in their market shares, raising concerns among investors. According to EKG’s data, Evolution’s market share, which was previously at 28%, has dropped to 21% in less than a year, while IGT’s share has fallen from 22% to 17% in the same timeframe.
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