Expert provider of gambling tech solutions, Playtech, has closed a deal with Parx Interactive and Gun Lake Casino to deliver a dedicated iGaming app in Michigan, Play Gun Lake.
Powered by Playtech’s IMS platform and Player Account Management (PAM), the new iGaming app will feature Playtech proprietary content.
Playtech’s has already signed a deal with Parx Interactive and additional games will soon be available in Michigan, New Jersey, Pennsylvania, and Indiana as well as additional jurisdictions in the US.
Parx Casino is a widely-known casino in Pennsylvania and the first to deliver Playtech’s IMS platform in the United States. Playtech’s IMS platform is known for delivering first-class online backend solutions across iGaming and sports betting verticals.
Commenting on the new deal, Chief Operating Officer at Playtech, Shimon Akad said:
“The launch of Playtech’s iGaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry-leading gambling entertainment across multiple states and products.”
SVP iGaming and Sports at Parx Casino, Matthew Cullen says that his company is delighted to deliver playgunlake.com, a brand-new iGaming app in Michigan with Playtech. The same will bring additional success to Parx especially in the Michigan iGaming market. Parx is regularly extending its offerings to provide an enhanced user experience and doing the same thing with Playtech will be exciting.
